Feb 07, 2012 · The deepest principle in human nature is the craving to be appreciated."Mark McCormack, Author and sports entrepreneur"Psychologists tell us that money is a satisfier, not a motivator... Recognition is. That's why we do what we do... Recognition is critical to self-esteem. Without it, we …Love is so unconditional; love liberates; love is the reason why I do what I do, and so I think it is the greatest gift we have. — BeBe Winans. Ann: If we know God, we do not need to know why He allows us to experience what we do. …